Trail Fest Marketing Initiative Element 1 Poll | News, Sports, Jobs


Photo courtesy of Gary Lester Coming out of a successful Jakes Rocks Trail Fest last weekend, organizers are looking for feedback that will help shape the future of this region. This is part of a larger initiative to generate development ideas for the Kinzua Dam and Kinzua Beach area.

The first in a series of surveys designed to gather feedback on a possible development at Jakes Rocks has been released.

The Jakes Rocks Trail Fest took place last weekend and it kicks off what will be an intensive effort to gather feedback for the future of this region.

This survey is available at https://pennstate.qualtrics.com/jfe/form/SV–3lO5eCXHOepLM8e or by visiting the Trails at Jakes Rocks Facebook page. The survey asks respondents to consider potential future dining options at Jakes Rocks as well as accommodation and additional activities, such as festivals.

“This survey is focused on the participants of the Trail Fest, whether they are cyclists, hikers or simple occasional visitors” Jim Decker, president / CEO of the Warren County Chamber of Commerce and Industry, said. “The current survey will remain online for approximately a week and then be replaced with a new non-event survey.”

This is just the tip of the iceberg.

“There are two more efforts in the same direction about to be launched”, Decker said. “One is a graduate effort led by two PSU students who will be researching similar information from trail users outside of the event.

This has an end date of (the) end of this semester and we are working on the logistics of releasing their survey tool. “

The second effort was called the Kinzua Marketing Initiative. This is a joint effort of the Warren County Development Association, the Warren County Commissioner’s Office and State Senator Scott Hutchinson’s office and resulted in a $ 75,000 state award. “Marketing to attract tourists” program.

Sites identified for marketing and technical analysis include Kinzua Beach, Kinzua Point Information Center, Wolf Run Marina, and Trails.

One element of this grant was a contract for “Study and document the use of the trails at Jakes Rocks and how they could be developed and extended based on demonstrated market needs and economic impact”, according to a press release from the department.

Decker said that “Include expanded trail counter equipment and a much more robust surveying effort, both in person and in line.” “

The goal is to put this in place to start next May and continue until the end of the year.

“The counting of trails will continue beyond the initial contract with PSU”, Decker said. “Economic impact calculations will also be done as part of this effort.”

As for the Trail Fest itself, the organizers posted a message on the Trails at Jakes Rocks Facebook page.

“First of all, on behalf of ALL organizations involved in the trails at Jakes Rock Fest this weekend, we would like to thank you for the continued support and investment in our exceptional trail system,” they write. “To the volunteers who gave countless hours to make this event a success, THANKS for all the hard work. And to you, the users, all riders, hikers and walkers, THANK YOU for coming to County Warren and sharing our trails with us.

This message indicates that survey responses will be kept confidential, should take approximately 10 minutes to complete, and do not ask for any identifying information.

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