Tonies described her mission to “revitalize children’s desire to play outdoors” this summer with the launch of her latest audio storytelling figure for children in the form of Timmy the Dog from Enid Blyton’s popular book series. The Famous Five.
The new Tonie arrives in time for families heading out for their summer vacation this year, telling classic Blyton stories as part of The Famous Five: A Short Story Collection. The stories follow the adventures of the Famous Five and their long summer days spent in the English and Welsh countryside.
With nothing but a picnic in their baskets on their bikes ready, George, Dick, Julian, Anne and Timmy the dog embark on an adventure in each story in the collection.
A screenless, wireless audio system with an expansive library of children’s stories and audio to engage with, the Toniebox was billed as the “must-have for families this summer”. The Toniebox holds a charge for several hours.
“Tonies has brought the nostalgic and classic stories of Enid Blyton’s Famous Five to life to spark discovery and a passion for outdoor adventure in children,” a company statement read.
The Save Outdoor Education campaign estimates that 2 million children across the UK have missed school trips this year due to the pandemic. Tony now hopes to inspire children to connect with the adventures generations before them enjoyed and rekindle children’s desire to return to the outdoors.
To celebrate the launch of the new Famous Five Tonie, the firm has teamed up with Lexham West in Norfolk to treat a lucky family to a two night stay in a treehouse surrounded by nature. The winner will also receive a box set from the Complete Famous Five Book Collection and the new Famous Five Tonie, as well as a Toniebox.
West Lexham is an eco-friendly wellness retreat near Kings Lynn in Norfolk. Populated by treehouses, bell tents, cabins, lakes and wildlife, it has been touted as “the ultimate family getaway and the perfect place to enjoy the range of stories and songs. tonies® around a campfire this summer ”.
Pinky Laing, UK partner of Tonies, said: “Tonyes is committed to helping children spark their imaginations through the power and magic of storytelling. We’re excited to have released our new Famous Five Tonie that brings classic Enid Blyton adventure stories to life for the next generation this summer.
“The Famous Five are among Enid Blyton’s most beloved creations here in the UK, and countless children across the decades have gone on adventures with them since it was first published in 1942. We hope families will enjoy playing the Famous Five gang stories to their children while they enjoy their family vacation this year.
“The enriching, adventure-driven content is perfect for revitalizing a children’s love of outdoor discovery.”
Edmund Colville, Managing Partner of West Lexham, added: “We are delighted to have partnered with Tonies to celebrate the five famous Blyton stories, which fuels a sense of adventure and discovery in all of us. At West Lexham, we hope to inspire families to get out and explore all that our English countryside and nature has to offer.
“We welcome parents and their little ones every year for adventure vacations around our lake and our grounds, both teaming up with wildlife. We can’t wait for families to enjoy our lovely tree houses, bell tents and cabins this summer.