In 1942 Erik Thulin founded Thule in the forests of Småland, Sweden. Fast forward a few decades and Thule has been developing sophisticated and trendy products for the outdoor enthusiast for over 75 years.. Not only are these products user-friendly and safe to use, but they also incorporate sustainability efforts. Thule product development practices are based on quality, safety, design and ease of use. Plus, whether you’re a hiker, cyclist or whatever, Thule has you covered.
Thule has now opened a location in Denver for the Mile High City to enjoy. The doors officially opened on June 25 at Basecamp at Market Station – hours are 10 a.m. to 7 p.m. daily and 11 a.m. to 5 p.m. Sunday.
Sustainability plays a major role within Thule and its products. According to Chris Ritchie, public relations and communications manager at Thule, delivering innovative, high-quality products that inspire people is where it all begins in their sustainability efforts. The products are produced responsibly and with particular attention paid to the impact on the environment.
“By analyzing materials, production methods, use and recycling potential, we aim to ensure that our products have as little impact as possible on the climate and the environment,” Ritchie explained. “We do this without compromising safety, quality, function or durability. Fortunately, our development team has solid expertise in eco-design.
It’s no secret that Colorado is full of outdoor activities and is generally conducive to an active lifestyle. This makes Thule a perfect addition for Denver residents to enjoy all the products it has to offer. Bringing the concept to Thule’s North American market, Ritchie said, made perfect sense with the success of their other retail stores in places like Sweden and Germany.
“Based on what we’ve learned from these markets, it’s sure to be replicated here in Denver. Overall, we want to increase awareness of the Thule brand. Additionally, we want to use the store to promote awareness of our other award-winning categories. Two examples are strollers and luggage, ”said Ritchie.
Basecamp at Market Station is Thule’s newest retail space, and the perfect destination for people to easily explore its some products. “Consumers seek to forge lifelong bonds with brands that interest them in terms of values. Outdoor brands like Thule are listening. More and more retailers are opening retail stores in Colorado to accommodate the ecosystem of rapidly changing consumer expectations. Spaces like Basecamp like Launchpad are those chosen spaces, ”said Ritchie.
“Basecamp sets the tone for the evolution of modern retail that has long been overlooked. Attributes like speaker panels, hands-on events, and giving local small businesses the opportunity to participate via pop-ups are just a few examples, ”explained Ritchie. “The incorporation of values and behaviors by BASECAMP into a brand value proposition by inspiring adventure will engage the community and help develop it. “
This location is the perfect place for Thule, as other retailers moving to Basecamp in the future will have the same goal of serving the needs of the outdoor apparel and products market. According to Ritchie, there is also an underground garage where staff will equip your car in one of their installation bays.