Sun RV Resorts changes name to Sun Outdoors, redefining the outdoor travel experience

SOUTHFIELD, Michigan., November 16, 2021 / PRNewswire / – Sun RV Resorts, the primary owner and operator of more than 175 resorts and campgrounds across United States and Canada, today announced the launch of its new company-wide branding for Sun outside. Under the new brand, Sun Outdoors encourages travelers to explore their “Sunnier Side” at one of the company’s vacation, glamping and 55+ resorts, providing guests with a wide range of experiences and accommodations. The brand publicly revealed its new identity by launching a new integrated website last week, enhancing the user’s online journey with engaging imagery, authentic outdoor content, in-depth station information and a streamlined reservation process. . Sun Outdoors will also soon unveil a new mobile app, original YouTube content, loyalty program, new onsite signage to ensure consistent brand and service execution, and forward-thinking brand partnerships, serving as a premier grower. memorable and unique outdoor experiences.

The rebranding to Sun Outdoors reflects the growing demand for outdoor landscape travel experiences. With customers looking to organize their experiences, Sun Outdoors launched its website to simplify and speed up vacation and seasonal travel planning. The site offers several possibilities that allow travelers to search by location, “modes of stay”, special offers, experiences and more. Soon, the Sun Outdoors mobile app will launch to make it easier to find, plan and book for travelers on the go.

“We have been in the RV Resort business since 1996 and as our RV portfolio has grown and evolved particularly over the past 10 years, we are extremely excited to launch our new Sun Outdoors brand,” said John mclaren, President and COO of Sun Outdoors. “The new branding builds on the unique platform we have built, which essentially includes the highest quality resorts, unparalleled customer service, and exceptional satisfaction and experiences for residents and guests. With our expanded scale, we’ve created a more cohesive identity across our portfolio while enhancing individual resort experiences so that our guests enjoy all we have to offer and their stay at Sun Outdoors always exceeds their expectations. expectations. “

Whether it’s a short break, a place to unwind all season long, or a motorhome cross-country experience, the goal is for all guests to “explore their sunny side” , which means brighter days, less stress and a love of the outdoors. A mix of robust, family-friendly programming, exceptional staff, and personalized local adventures play a role in unlocking sunnier versions of themselves from travelers.

With the vast resort and service offerings, it’s now easier than ever for guests to discover, plan and book new ways to stay at a Sun Outdoors resort. The creation of four sub-brand divisions within Sun Outdoors gives customers the flexibility to choose how they want to experience the outdoors.

  • Sun outside for short-term resorts, providing travelers with vast grounds, unique amenities and programming.
  • Sun retreats for seasonal resorts that attract clients looking for longer stays.
  • Sun Resorts & Residences for over 55 resorts offering amenities and long-term active living programs.
  • Unexplored sun for glamping resorts designed for travelers seeking that perfect mystical backdrop.

“With exceptional resort destinations and service under the new brand, we will deliver brighter experiences to our customers,” said Nick DiBella, Senior Vice President of Operations for Sun Outdoors. “Whether they’re looking for a convenient and easy getaway or a longer stay, Sun Outdoors has options for every type of traveler. “

With compelling content in mind, Sun Outdoors is also boosting its social media presence with authentic and engaging videos. Sun Outdoors plans to share a wealth of creative content on its social media platforms via podcasts, videos and more. This will include original new content, including a YouTube series of engaging fireside conversations with outdoor enthusiasts, taste makers, RVers and celebrities, providing a seamless and engaging view of the world of travel in. outdoors.

To further its mission, Sun Outdoors has also partnered with like-minded organizations that share a passion for the outdoors. In April 2021, Sun Outdoors announced a donation of $ 250,000 to the National Park Foundation to connect everyone to the social, mental and physical health benefits of national parks and outdoor discoveries.

“Sun Outdoors understands the transformative role that nature and outdoor experiences can bring to everyone,” said Stefanie Mathew, Senior Vice President, Corporate Partnerships at the National Park Foundation. “NPF is grateful for the energy and commitment Sun Outdoors brings to connecting people to the wonders of national parks and we are celebrating its brand’s journey. “

The goal with current and future brand partners is to help with programs that remove barriers, promote access, and cultivate connections with the health benefits found in nature. In addition to the National Park Foundation, other ongoing partnerships include Superstar Racing Experience (SRX) and Outdoor Afro. Sun Outdoors continues to collaborate with organizations that enhance and encourage outdoor exploration.

For more information on Sun Outdoors, please visit www.sunoutdoors.com and join the community on Instagram @sunoutdoors.

ABOUT THE EXTERIOR SUN
Sun Outdoors is a leader in outdoor hospitality and is committed to its mission to provide our guests with exceptional and transformative outdoor experiences. With over 175 locations across the United States and Ontario, Canada, Sun Outdoors offers its guests many ways to stay: from RV sites to vacation rentals, from tent camping to glamping, whether they are staying for a weekend, a season or more. Visit www.sunoutdoors.com to learn more.

Sun Outdoors is a division of Sun Communities Inc., a publicly traded company which, as of September 30, 2021, owns, operates and holds an interest in 584 properties of manufactured homes, motorhomes and marinas, comprising more than 155,900 serviced sites and nearly 44,900 wet slides and dry storage spaces in 38 states, Canada and Porto Rico. Sun Communities is a fully integrated real estate investment trust (REIT) listed on the New York Stock Exchange under the symbol: SUI. www.suncommunities.com.

SOURCE Sun outside


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