MacNeill Pride Group Continues to Transform; Renamed Gathr Outdoors

Gathr Outdoors Growing Outdoor Recreation Product Portfolio Ready to gain market share

BRENTWOOD, Tennessee, January 11, 2022– (BUSINESS WIRE) – MacNeill Pride Group® (MPG), a diverse global designer and manufacturer of outdoor and sporting goods, changes its name to Gathr Outdoors to better reflect its mission and the industries within which it operates. Gathr Outdoors is a holding company of Center Partners.

Gathr Outdoors has acquired numerous outdoor brands over the past two years under the MPG name, creating a strong portfolio of products that resonate with consumers. With the appointment of CEO, Keith Bornholtz, and new additions to its board in June, coupled with recent acquisitions of ORCA, GCI Outdoor, Klymit and Rightline Gear, the brand’s trajectory is one of unwavering commitment. towards sports and outdoor activities. Although Gathr Outdoors is a new name, the entrepreneurial spirit of the organization and its products remains the same. As a family unit, Gathr brands complement countless outdoor situations.

“The North Star of Gathr Outdoors is“ Together Outdoors. ”Whether you’re camping, fishing, or just participating in your kid’s weekend sports tournament, we want you to comfortably share these moments with friends. and the family we love. Our goal is to inspire time spent together outdoors by promoting a passion for adventures big and small, “said CEO Keith Bornholtz.” While often in the industry, You will see ambitious footage of an elite athlete embarking on a solo feat unattainable by the masses, we at Gathr believe that outdoor experiences are most powerful when shared. These are the moments, the memories that bring us back for more.At Gathr Outdoors, our team and our brands enrich those experiences with products that ensure comfort, convenience and connection.

The start of Gathr’s journey in the outdoors began in January 2020 with the acquisition of Outdoor Recreation Company of America (ORCA). ORCA is a leading supplier of premium coolers, glasses and other outdoor accessories. With the onset of the global pandemic a few weeks after this acquisition, MPG quickly saw increased sales of outdoor products and an opportunity to meet the needs of its consumers to support their outdoor activities large and small alike. beyond the coolers.

In an effort to provide its customers with a comfortable outdoor experience from scratch, the platform then acquired GCI Outdoor, the leading designer of portable and built to last outdoor camping chairs. This acquisition was quickly followed by that of Klymit, a manufacturer of lightweight sleeping pads, pillows, blankets, tents, sleeping bags and other camping accessories that are comfortable, easy to use and designed for every adventure. Continuing the adventure from the ground to the truck bed, MPG recently acquired Rightline Gear, a manufacturer of automotive and outdoor equipment including luggage racks, truck and SUV tents, air mattresses, tailgate awnings. , cargo products, sports foam paddle racks, jeep storage bags and interior accessories.

“We honor the past and are honest about the present,” Bornholtz said. “With the introduction of Gathr, it’s not just about renaming the company, it’s about establishing and confirming our identity as a collection of brands and creating a new culture throughout. the company with confidence for the future of the outdoors. “

Along with the evolution, Gathr has recruited several new senior executives, including COO Noel Allen, CFO Paul Collins and VP of People and Culture Julie Parker. The team is equipped with the experience, vision and leadership to carry out the new mission, vision and values ​​of Gathr Outdoors.

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About Gathr Outdoors

Based in Nashville, TN, with offices in America, Europe and Asia. Gathr Outdoors, a holding company of mid-market private equity firm Center Partners, is a leading designer, manufacturer and distributor of products that help people enjoy the outdoors. Well-known brands of Gathr include ORCAMT , GCI ExteriorMT, Klymit ™, Rightline equipment, Rocker FreestyleMT, RoadTrip RockerMT, Moki Doorstep, PrideSports®, SoftSpike®, CHAMP®, Pride Golf Tee® and Professional Tee System®, among others. More information can be found at

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Verde brand communication
Lauren Haber
[email protected]
(412) 780-5000

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