March 4, 2022
Effective tips and actionable steps for race directors to reach and connect with communities of color
Estes Park, CO /ENDURANCE SPORTS WIRE/ – The second in a series of seven webinars produced by the and presented by the leading producer of custom printed items for endurance sports, was live on Thursday February 24th. The topic of the session for has been: Diversity and Inclusion, focused on BIPOC, and was sponsored by . The webinar series is organized in partnership with the .
This webinar‘The content focused on guidelines and actions that race directors and event organizers can take to enable them to connect with their local communities of color with the goal of encouraging them to participate in race events and increase the variety of events. The panelists were Verna VolkerFounder, , Maria SolisFounder, and , will be white & Rob PalmoreTrail Ambassadors with .
The content of the session began by covering terrain reconnaissance, a topic that some race directors expressed concern about how to include in events. Next is the importance of authentic relationships, the ability to listen and learn from communities of color, to co-host an event with your local community or chapter, and to provide local runners of color or ambassadors with guaranteed entry. at selected events to encourage other runners of color to enter those races.
Other actionable items included inviting a local community of color or chapter to set up a tent or table, before or after the event; donate to a local chapter or organization to help fund programs and services that support the BIPOC community; make long-term commitments, not just one-off aid; connecting with high school cross country and track teams that often have runners of color; considering the role of unconscious bias and that the impact of not seeing anyone like me is‘t inviting; connect with communities of color and invite them to participate as course volunteers; share success stories like those of and ; the importance of making sure you know the exact trail conditions and equipment requirements that are unfamiliar to your terrain and local conditions; consider BIPOC communities for positions on your organization’s board or leadership.
The webinar ended with comments from each panelist on the appropriate and respectful use of BIPOC runner imagery in sport. Volker commented that “people will often look at us as in the past, and that the natives do not‘it doesn’t exist, so it‘It’s really important to know that 100% Indigenous people exist….it’s also important to do your research and connect with Indigenous people in your area.”
Palmore added, “If I see someone I can culturally identify with, I feel that much more comfortable. It’s not just in advertising, it’s‘It’s also your racing crew, endless opportunities…. also remember shape is also important, we have all different shapes too. To attract new runners, include everyone who may not exist in your current messaging.”
Solis commented that “I always say that you imitate what you see, and that‘It’s so important for our communities to see people who look like us at their races, and it impacts more generations to come out and participate.”
In closing, White added, “my photo was actually used for a race that I signed up for in a promo for the race, and I didn’t have‘I haven’t even run the race yet. They had pulled my picture from one of my social media feeds – it would have been nice for them to contact me. I thought it was a little rude that they thought it was okay to use my picture to help promote their race, without connecting with me. I enjoyed the race, but it was something interesting.”
Each webinar is presented by industry leaders in their respective fields and offers
information that can boost a race director‘s knowledge and provide insight into innovative practices to implement at their events. Each attendee receives a deck of slides with step-by-step information that includes best practices from expert presenters. It will also be possible to follow up on deliverables in person at the 2022 conference. to be held October 19-22 in Mukilteo, Washington.
organizers of the US Trail Running Conference and webinar series, reported attendees representing more than 18 states, as well as Canada, North Macedonia, Britain and New Zealand.
#TrailConference #trailrunning #snocosports #snohomishcounty #PlayPNWSports
#mukilteo #activeataltitude #atra #marathonprinting #TrailRunningIsForEveryBody