Find out how to join Alchemy Streetwear’s new Running Crew

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The Alchemy racing team is unstoppable. Photo via Alchemy.

Alchemy is one of Birmingham’s best streetwear stores, but its impact extends far beyond shoes and clothing. Read on to learn more about the community Alchemy was created to serve and the lifestyle they work to instill in others.

The history of alchemy

alchemy store interior
This store is all about building communities. Photo via alchemy

When you enter Alchemy, one of the first things you see is a mural on the wall indicating the definition of alchemy – a code word that means transmutation of humans into gold. For Alchemy store owner Ace Graham, alchemy is all about transforming our basic qualities of fear, ignorance, hate and shame into love and fulfillment.

The first store was opened in October 2015 as a streetwear retailer focused on high-end products from premium brands around the world. The deeper goal here was to bring communities together.

A new lifestyle

Interior of alchemy store
Here you can find premium brands located nowhere else in Birmingham. Photo via alchemy

Alchemy’s real goal was to build community and forge relationships so that a way of life could be presented to the Birmingham community.

“There was never any question of selling clothes. It’s always been about mixing demographics, breaking down social barriers, and making different demographics interact in one space that might never be seen in another light.

Ace Graham, Owner of Alchemy

This is done by researching brands around the world that can only be found in Birmingham at Alchemy. These brands are sought after by all demographic groups. To access it, you need to go to the store, and there you can meet someone you usually wouldn’t meet.

“When people come here, yes you might buy pants, but you also wear a watch because you like watches. And I also like watches. And I know what watch you’re wearing, so now we can start having a conversation about your watch.

Ace Graham, Owner of Alchemy

From there, conversations can continue on to other accessories you both love, kids, cafes you both enjoy and before you know it you’ve made a new friend that you you may never have met outside of Alchemy.

Alchemy care

alchemy showcase
Alchemy is located at Five Points. Photo via alchemy

Another way that Alchemy is impacting the community is through its non-profit organization, Alchemy Cares.

“Alchemy Cares is a true 501 (c) (3) and it is our non-profit organization that allows us to work with our brand partners to be able to allocate resources to the organizations in Birmingham that we believe in.”

Ace Graham, Owner of Alchemy

Such organizations have included Susan G. Komen, the Birmingham Civil Rights Institute, neighbors on the street, and other ways they find to activate the community.

Alchemy Race Crew

magic city rotating board alchemy racing team
Community races are great for all skill levels. Photo via alchemy

Alchemy the community runs started at the end of August and has increased every week since. On Tuesday evenings, people meet at Alchemy and just connect with each other. Before embarking on the three-mile race, they discuss the route they want to take, the goal of the race, and at 8:10 am, they take off.

Tuesday’s community races have since inspired more nighttime races. Wednesdays are “Women’s Crew Wednesday” and, as the name suggests, are reserved for women. Thursday nights have also been added for advanced runners ready to take it up a notch.

I’m not an athlete by any means but this week I ran with the women’s team and loved it. The group supports you and encourages you to relax, focus and keep up. There is no competitiveness and no feeling that you have to run as fast as possible.

“I always sprint for a workout, I never run from a distance. So the transition to running farther than I’ve ever run before is instantly intimidating, making each run even more rewarding. “

Drec Humphrey, member of the Alchemy racing team

Alchemy’s team member Tracy Richey explained that when you let go of the idea that running is a chore, it becomes therapy. You listen to your body and slow down as needed. If you are having a bad day, you can join a group of supportive people and take the stress out of life in a cool way.

“It’s an activity rather than going out and having a drink, which you can do afterwards. “

Tracy Richey, alchemy team member

About the races

Alchemy running crew women sitting and smiling
The Women Crew races on Wednesday are perfect for an evening of empowerment. Photo via alchemy

While running, Tracy recommends breaking down your day by starting with what you ate for breakfast, where you went, how work went, and what you’re looking forward to.

If you’re new to running like me, don’t worry about being left in the dust. Running is more a fast jog focused on distance than speed. No one is a professional runner, they all just love to have a supportive community to run with.

“It’s not about being fast, it’s about going the distance. When you slow down, it’s amazing how far you can go.

Ace Graham, Owner of Alchemy

Best of all, there’s always someone in the back to make sure no one is left behind.

During the race, you connect with other runners. You talk about your days, your shoes, or if you all have to stop by Publix for dog food. Instead of focusing on running, you focus on looking up and observing your surroundings. When I joined the women’s race, we chose a route to see the horizon line. Ace led us down a path where we saw the city skyline, downtown neighborhoods, and even the rainbow tunnels.

If you want to start your running course. Drec Humphrey, a member of Alchemy’s running team, said:

“For anyone who wants to start running, I would say start. It is not a question of distance. Actively proving to yourself that you can do whatever you believe in your mind is one of the greatest things you can do in this life. You can accomplish whatever you can think of. “

Drec Humphrey, member of the Alchemy racing team

Are you considering joining Alchemy on a Course? Tag us in your race photos @BhamNow.


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