Mission Winnow, an initiative launched by Philip Morris as part of a movement towards a tobacco-free future, has been Ferrari’s title partner since its launch at the 2018 Japanese GP.
Its logos were prominently displayed on the hood of the Ferrari engine, along with the words appearing on the rear spoiler and other areas of the car.
However, there were times when the Mission Winnow logos were taken down because Philip Morris wanted to avoid controversy amid increasing government scrutiny over whether or not it violated tobacco advertising laws.
He was absent from several races in 2019 and did not appear at all during the shortened 2020 campaign.
For this year, however, the Mission Winnow logos have returned in a bright green color in an effort to further raise awareness of the campaign.
But ahead of this weekend’s race at Paul Ricard, Philip Morris said his logos would no longer appear on any races within the EU.
The company has also confirmed that it also has no plans to present them at the British Grand Prix next month.
In a statement, Riccardo Parino, vice president of global partnerships at Philip Morris, cited “distrust” and “skepticism” of the tobacco industry, and said his company did not want to get involved in controversies by continuing to manage the logo.
“The Mission Winnow logo will not appear on the Scuderia Ferrari livery during races in the EU, starting with the French Grand Prix this weekend,” he said.
“Mission Winnow abides by all laws and regulations and constantly strives to find distinctive ways to foster dialogue, without ideology, and to build strong partnerships rooted in shared values.
“We recognize the distrust and abundance of skepticism towards our industry. However, our intention is not to create controversy around the application of the logo, but rather to focus on reframing global conversations, creating communities and supporting innovative ideas that lead to positive change. “
In a separate development, Ferrari announced a new technical and commercial partnership with Amazon Web Services, with the company’s logos appearing on the nose of the SF21.